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...Now that I have identified the chemical and cultural conditions attached to the act of ordering and eating McDonald’s fast food I will lay out a narrative of subversions and exaggerations based on these schemas in order to suggest alternate service models.
To increase a buyers' expectation of instant gratification during the ordering process, neither company nor client should bother laboriously wrapping and unwrapping food. In this new model drivers would pull up to outstretched tubes. Rolling down the window, grasping the tube, and closing your lips on the funnel is all you would need for instant... fast... food. These tubes, sanitized after each order, would deliver meals from the kitchen strait to the clients mouth. One would still get the great tasting food McDonald’s clients know and count on but it would be faster than ever with half the hassle. Roll up and open up!
Another less cynical idea involves a sensor on the side of your car door. This sensor communicates both with an online system which records and tracks your McDonald’s favorites as well as commutating with the drive through system at point of purchase. As a bonus feature users can customize their McDonald’s experience by defining their own personal McMeal combination. Day to day use of the system would look something like the following: As the user drives to their nearest McDonald’s they communicate to the system via voice commands in the car. The users car system then sends the order to the closest McDonald’s destination, determined through GPS. If the driver was unaware of that location she or he would be directed by the GPS. Having received the driver's order the employees in the kitchen have been able to sync up the time of preparation with the driver's arrival. The attendants stand ready with a specialized BigMac meal. As the SUV drives up it is detected by a sensor embedded in the speak box. The hungry driver moves past this menu and drives strait to the pick-up window. The food transfers hands. The money has already been deducted from the users credit account saving time and also insuring compensation for no shows. Everyone will be happier with this new sensor in their car. Ready and hot, here I come!
